Built by an operator, not an agency
Home improvement is a relationship business end to end — from the people who sell and install to the people who buy. Tawny is the layer that ties your front office together: the phones, the follow-up, the database you forgot you owned — on top of the tools you already run. Keep what works. Nothing falls through the cracks.
Running on EOS? See how we fill your Accountability Chart →"Works brilliantly."
"Got over 60,000 emails out to our old database that hadn’t been touched in quite a while. By the end of the week, his AI bots were answering the phones at night, posting on 5 different social media sites in my voice, and had set up a radius marketing campaign — all automatic, I never have to touch it. And we’re just getting onboarded."
11 AI employees. Running 24/7. For less than one part-time admin.
$997/mo ÷ 720 hours — the whole team, always on.
Pick what fits. Upgrade anytime.
| Feature | Black Book$29/mo | 997 Website$997 + $100/mo | Lead Machine$997/mo | Full Package$1,795 |
|---|---|---|---|---|
| CRM + Pipeline | ✓ | — | ✓ | ✓ |
| AI Assistant | ✓ | ✓ | ✓ | ✓ |
| 7-Page Website | — | ✓ | — | ✓ |
| Hosting + Domain + SSL | — | ✓ | — | ✓ |
| Full SEO + Google Business | — | basic | ✓ | ✓ |
| Daily Social Media (6 platforms) | — | — | ✓ | ✓ |
| AI Phone Agent (24/7) | — | — | ✓ | ✓ |
| Email + Text Drip Campaigns | — | — | ✓ | ✓ |
| Review Engine | — | — | ✓ | ✓ |
| Geo-Fencing | — | — | ✓ | ✓ |
| Referral Wheel | — | — | ✓ | ✓ |
Your 997 Website gets built. The Lead Machine starts running. SEO, social, phone, drips, reviews — all of it. Buy them separately and you're paying more for less.
Then $997/mo keeps the machine on. The website is yours forever. No contract. Cancel the monthly anytime.
Kip Lee has spent 40 years in home improvement — two-time Inc. 500 honoree, SBA Small Business of the Year (Savannah), cover feature of Replacement Contractor magazine (September 2003, byline by the late Jim Cory), and a four-year run on both the Qualified Remodeler Top 500 (peak #168 nationally) and the Replacement Contractor 100 — 2004 through 2007. He built his company out of DMA 103, out-ranking contractors in markets ten times his size. At peak: $5.96M in annual revenue, 497 installed jobs in a single year, thousands of doors knocked.
And still — like every owner reading this — he watched leads slip through the cracks. Six marketing vendors, none of them talking to each other. A PR firm charging $2,000 a month for Kiwanis Club lunches and press releases nobody read. Sound familiar? That’s the problem The Lead Machine was built to end.
I built MyEASySystem because I got tired of writing checks to agencies that couldn't do what a machine can do for a fraction of the cost. This is the system I wished I had for 40 years.
The Lead Machine isn't theory pulled from a book. It's the distillation of 40 years operating at the top of home improvement — mentored by the men who shaped modern remodeling marketing and sales.
The operator who put it all together: Kip Lee. Out of DMA 103 (Savannah, GA), he built Coastal Empire Exteriors into one of Four Seasons Sunrooms’ largest dealers nationally — #1 in the Southeast — while out-ranking contractors in top-30 metros with 10× his population. The Lead Machine is what 40 years of that work became when he handed it to AI. $997/month.
CRM today. Website next month. The Lead Machine when you see the results. No pressure. No contract. Your call.
(855) 532-7550Call or text Kip directly. Yes, a real person answers.