Built by an operator, not an agency

We build the layer that lets relationship businesses adopt AI — without losing their soul.

Home improvement is a relationship business end to end — from the people who sell and install to the people who buy. Tawny is the layer that ties your front office together: the phones, the follow-up, the database you forgot you owned — on top of the tools you already run. Keep what works. Nothing falls through the cracks.

Running on EOS? See how we fill your Accountability Chart →
📇

The Black Book

CRM for people who close deals
$29/mo
No contract. Cancel anytime.
Start Free — $29/mo →
🌐

997 Website

At least a $5,000 website for $997
$997
One-time build. Then $100/mo
for hosting, domain & protection.
Get Your Website — $997 →

The Lead Machine

Already have a website? Just need leads.
$997/mo
The marketing engine. No website build needed.
Start The Lead Machine — $997/mo →
★★★★★

"Works brilliantly."

Rick Edwards Owner, Rain Dog Roofing
★★★★★

"Got over 60,000 emails out to our old database that hadn’t been touched in quite a while. By the end of the week, his AI bots were answering the phones at night, posting on 5 different social media sites in my voice, and had set up a radius marketing campaign — all automatic, I never have to touch it. And we’re just getting onboarded."

Kevin Booth Owner, ArmorGuard Exteriors · Jacksonville, FL · Since 1989

What's inside The Lead Machine

11 AI employees. Running 24/7. For less than one part-time admin.

📞
Carrie
AI Phone Agent
Answers every call. 24/7/365. Books appointments. Sends confirmations. Handles 100 calls at once.
Replaces: $3,000/mo answering service
📱
Content Engine
Social Media Manager
Daily posts to Facebook, Instagram, TikTok, LinkedIn, YouTube, Google Business. Written in YOUR voice.
Replaces: $2,000/mo social agency
💬
Tawny
AI Accountability Manager
Lives on your website. Answers questions. Captures leads. Qualifies prospects. Never sleeps.
Replaces: $1,500/mo chat service
📈
Lead Scout
Lead Generation
Finds homeowners who need your services. Scrapes permits, property data, storm maps. Feeds your pipeline.
Replaces: $5,000/mo lead gen vendor
📧
Drip Engine
Email + Text Follow-Up
Automated sequences — email, text, call. Rehash unsold leads. Cross-sell past customers. Never forgets.
Replaces: $500/mo email platform + staff time
Review Engine
Reputation Manager
Auto-requests reviews after every job. Google, Facebook, Yelp. Your stars climb while you sleep.
Replaces: $200/mo review tool
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Geo-Fencing
Neighborhood Marketing
Close a job, a 3-mile digital fence goes up. Every homeowner sees your ads. Automatic.
Replaces: $5,000/mo geo-fence vendor
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Referral Wheel
Referral Program
$250 per referral. Monthly automated ask to every past customer. CRM tracks it. AI follows up.
Replaces: the referral program you never built
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997 Website
Your Online Presence
7-page site built for your trade. SEO. Mobile. Google Business. Live in 5 days. Yours to keep.
Replaces: $5,000 web designer
📊
The Black Book
CRM + Pipeline
Contacts, pipeline, deal tracking, notes, tasks, activity timeline. Or plugs into your existing CRM.
Replaces: $400/mo CRM
🔍
SEO Engine
Search Optimization
On-page SEO, local search, schema markup, Google Business optimization. Keywords — not purchased clicks.
Replaces: $2,000/mo SEO agency
Real-world cost of all 11:$22,600/mo
You pay:$1,795 to start, then $997/mo
All 11 AI employees (24/7):$1.38/hr

$997/mo ÷ 720 hours — the whole team, always on.

What's in each door

Pick what fits. Upgrade anytime.

Feature Black Book$29/mo 997 Website$997 + $100/mo Lead Machine$997/mo Full Package$1,795
CRM + Pipeline
AI Assistant
7-Page Website
Hosting + Domain + SSL
Full SEO + Google Businessbasic
Daily Social Media (6 platforms)
AI Phone Agent (24/7)
Email + Text Drip Campaigns
Review Engine
Geo-Fencing
Referral Wheel

The Lead Machine includes everything.

Your 997 Website gets built. The Lead Machine starts running. SEO, social, phone, drips, reviews — all of it. Buy them separately and you're paying more for less.

Website $997 + SEO $997/mo = $1,994
$1,795
SAVE $200

Then $997/mo keeps the machine on. The website is yours forever. No contract. Cancel the monthly anytime.

Get The Lead Machine →

MyEASySystem vs. a typical agency

Website included✓ YesNo — extra $5K+
CRM included✓ YesNo — extra $150-$500/mo
AI phone agent✓ 24/7No — extra $1K-$3K/mo
Daily social media✓ 6 platforms2x/week maybe
Works with your CRM✓ CRM-agnosticTheir tools or nothing
Monthly cost$997/mo$5,000–$10,000/mo
ContractNone12 months
Kip Lee — Founder, MyEASySystem

Built by someone who's been in your shoes.

Kip Lee has spent 40 years in home improvement — two-time Inc. 500 honoree, SBA Small Business of the Year (Savannah), cover feature of Replacement Contractor magazine (September 2003, byline by the late Jim Cory), and a four-year run on both the Qualified Remodeler Top 500 (peak #168 nationally) and the Replacement Contractor 100 — 2004 through 2007. He built his company out of DMA 103, out-ranking contractors in markets ten times his size. At peak: $5.96M in annual revenue, 497 installed jobs in a single year, thousands of doors knocked.

And still — like every owner reading this — he watched leads slip through the cracks. Six marketing vendors, none of them talking to each other. A PR firm charging $2,000 a month for Kiwanis Club lunches and press releases nobody read. Sound familiar? That’s the problem The Lead Machine was built to end.

I built MyEASySystem because I got tired of writing checks to agencies that couldn't do what a machine can do for a fraction of the cost. This is the system I wished I had for 40 years.

— Kip Lee, Savannah GA
What's Inside The Lead Machine

40 years. Four legends. One system.

The Lead Machine isn't theory pulled from a book. It's the distillation of 40 years operating at the top of home improvement — mentored by the men who shaped modern remodeling marketing and sales.

Rich Harshaw
MYM — Monopolize Your Marketplace
Kip was Harshaw’s first home improvement client — and the only client who ever owned his own material. Because Kip was as deep in the work as Harshaw was. Ten MYM CDs on a winter drive to Pennsylvania sealed it.
Tim Musch
MarketSharp
Built the CRM 4,000+ remodelers run on. 2022 Legend of the Home Improvement Industry. The discipline behind the system — every lead, every touch, nothing falls through.
Rick Grosso
The Rehash Program
Kip trained inside Grosso’s mastermind. The rehash playbook Grosso pioneered is still the industry standard for turning “not now” into “right now.”
Joe Talmon
20 Years of 1:1 Mentorship
Senior consultant at Dave Yoho Associates. Legend of the Home Improvement Industry. Talmon mentored Kip 1:1 for 20 years. Without him, none of this.
The Mastermind Room
Four decades sitting in the same small rooms with the people who built this industry.
Dave Yoho’s inaugural HIPIS “Young Guns” — the next-generation spin-off of HIMS, the peer group that issues the Legends of the Industry award
Mastermind hosted by Rick Grosso — rehash and reset-appointment system, industry standard
Mastermind with Brian Gottlieb (Tundraland, Beyond the Hammer, $150M exit to Leaf Home, Legend inductee)
Personal relationships with 15–20 of the Legends of the Home Improvement Industry inductees — the award H.I.M.S. has issued since 1986. Includes Rick Wuest (Thompson Creek), Nino Vitale (TEMO Sunrooms), and peers across the dealer networks Kip came up in

The operator who put it all together: Kip Lee. Out of DMA 103 (Savannah, GA), he built Coastal Empire Exteriors into one of Four Seasons Sunrooms’ largest dealers nationally — #1 in the Southeast — while out-ranking contractors in top-30 metros with 10× his population. The Lead Machine is what 40 years of that work became when he handed it to AI. $997/month.

Press & Recognition
Four decades. A track record you can verify.
Forty years of operator experience — now encoded into software every contractor in America can run.
Cover
Replacement Contractor
Sept 2003
Inc. 500
Two-Time
Honoree
QR Top 500
2004–2007
Peak #168
RC 100
2004–2007
4 Yrs Running
SBA
Small Biz
of the Year
Quoted in Replacement Contractor & Qualified Remodeler by the late Jim Cory · $5.96M / 497 jobs peak year at Coastal Empire Exteriors

Start wherever makes sense. Upgrade when you're ready.

CRM today. Website next month. The Lead Machine when you see the results. No pressure. No contract. Your call.

Get Started →
(855) 532-7550

Call or text Kip directly. Yes, a real person answers.

myeasysystem.com · EOS Companies → · 997website.com · theblack-book.com · momsguardian.com · raindogroof.com
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