Don’t take our word for it.
Kip and Sam DeMaio, two operators talking shop at Lead Gen Expo. His post, his page, unedited.
myEASysystem · Savannah, GA
Based in Savannah, Georgia. Serving contractors nationwide. Founded by Kip Lee.
Book the one-day diagnostic with Kip →Your Business. One System. One AI Brain.
Your website is where your business lives. Tawny is the one who runs it. She answers your calls, captures your leads, updates your CRM, follows up, books appointments, and keeps the business moving. All from the website she lives in.
You don't need another piece of software. You need someone to run the pieces you already have.
You drive the bus. Tawny watches the kids.
Running on EOS? See how we fill your Accountability Chart →In plain terms: myEASysystem is business diagnostics and accountability consulting for contractors and home-improvement companies, based in Savannah, Georgia. Kip Lee finds where the business loses money (missed calls, follow-up, close rate, job economics), then installs the system to fix it: an AI answering service that picks up missed calls and books jobs, automated lead follow-up, past-customer reactivation, and job-economics reporting, run by Tawny on top of the CRM and tools you already own. Start with the one-day diagnostic, or see plans.
Real recommendations, in their own words.
“I've known Kip Lee for over 25 years, and I've always considered him to be one of the true sales professionals in our industry. Kip has a great understanding of the home improvement business and, just as importantly, the people in it. He understands the challenges owners, managers and salespeople deal with because he's been around the business and has lived it for a long time. One thing I've always respected about Kip is that he never stops learning. He's constantly looking at what's changing, what's coming next and how we can do things better. Today that includes AI, technology and understanding how the consumer has changed since Covid. But Kip isn't someone who just follows the latest trends. He has decades of real-world sales experience behind what he teaches. He knows what works in the home, what works with a sales team and what it takes to build a successful home improvement company. After knowing him for more than 25 years, I can say this from personal experience: Kip cares about this industry and the people in it. He wants to see others succeed, and he's always been willing to share what he knows. I have a great deal of respect for Kip, both personally and professionally, and I would recommend him to anyone in the home improvement industry who wants to improve their sales organization and prepare their company for where our business is headed.”
“Mr. Lee has been a consultant and mentor of mine for a long time. His knowledge of the industry is absolutely amazing whether it's something as small as asking for a review or something as big as not understanding profit and loss. I would highly recommend this program to anyone whether you're a beginner or running a $20 million company.”
“I've known Kip Lee for over 30 years. He is a proven master salesman and marketer. Like everyone he has had his ups and downs in the industry. What has always impressed me was his ability to bounce back regardless of the events with energy, conviction, and success. He understands the fundamentals better than most and has been willing to freely give to others. This book is an excellent read for any entrepreneur who has asked the question, "can I do this better?" Kip's straight forward message can bring improvement to anyone who wants to get better, and we can all get better.”
“Kip Lee has a strong legacy in the remodeling industry. He has extensive knowledge of in-home sales and operating systems, which has helped him influence the teams he has worked with. I have appreciated our professional interaction over years and our continued friendship, and wish him continued success.”
“My good friend Kip Lee... the ultimate 'been there, done that' coach, consultant and software developer. I met Kip about 20 years ago as his home improvement company was an early adopter of technology. I've since watched Kip grow his companies throughout many market fluctuations. In recent years, Kip has embraced the changing technology and share his knowledge, wisdom and experience with countless home improvement companies. If you're looking for an honest look at your business and how to jump to the next level, Kip is your guy!”
The EASy Pixel names anonymous visitors (email, phone, address) and drops them into your CRM. Up to 2,500 named leads a month. We install it. Start here, add the rest when you’re ready.
See The EASy Pixel →Kip and Sam DeMaio, two operators talking shop at Lead Gen Expo. His post, his page, unedited.
Tawny is the intelligence behind the things that already work. She doesn't fight for shelf space against your CRM or your phone system. She makes the systems work together: the GM's best friend, not the GM's replacement. See how Lead Machine coordinates your stack →
Business functions coordinated by Tawny, not a roster of separate AI workers. One operating system for answering, capture, lead follow-up, attribution, accountability, content, and customer data.
Carrie handles inbound calls and helps prevent opportunities from disappearing. Day, night, weekend. Answering lane →
Calls, forms, and customer touches get captured and connected to your CRM and workflow systems.
Email, text, and voice keep opportunities moving, triggered by behavior, not by someone remembering. Reactivation lane →
Real-time marketing attribution connects activity from first touch through customer and invoice.
Tawny tracks commitments, surfaces exceptions, and identifies what needs attention. Frictionless accountability.
Content continues across social, blog, and Google Business Profile in the business's voice.
Black Book keeps customer data under the business's control. Export anytime. Your data, your CRM.
Don't replace your stack. Coordinate it. Gen 3 architecture → · Walk the virtual office →
Instead of spending the morning hunting for problems, Tawny helps put the problems that matter in front of you. Frictionless accountability: the GM's best friend, not a replacement.
Tawny is your AI Accountability Manager. She watches business operations, coordinates your existing tools, and supports workflow accountability before small slips become expensive fires. Accountability lane →
You already have the tools. Tawny makes them work together. The owner shouldn't have to be the glue between every system.
CRMs, spreadsheets, job folders: records of truth that still need a human to connect the dots.
CRM. Accounting. Marketing. Scheduling. Phone. Each good at its lane, still disconnected.
Tawny connects the pieces so the owner doesn't have to be the glue. Full architecture →
Pick what fits. Upgrade anytime.
| Feature | Black Book$29/mo | 997 Website$997 + $100/mo | Lead Machine$997/mo | Full Package$1,795 |
|---|---|---|---|---|
| CRM + Pipeline | ✓ | ✕ | ✓ | ✓ |
| AI Assistant | ✓ | ✓ | ✓ | ✓ |
| 7-Page Website | ✕ | ✓ | ✕ | ✓ |
| Hosting + Domain + SSL | ✕ | ✓ | ✕ | ✓ |
| Online Visibility + Google Business | ✕ | basic | ✓ | ✓ |
| Daily Social Media (6 platforms) | ✕ | ✕ | ✓ | ✓ |
| AI Phone Agent (24/7) | ✕ | ✕ | ✓ | ✓ |
| Email + Text Drip Campaigns | ✕ | ✕ | ✓ | ✓ |
| Review Engine | ✕ | ✕ | ✓ | ✓ |
| Geo-Fencing | ✕ | ✕ | ✓ | ✓ |
| Referral Wheel | ✕ | ✕ | ✓ | ✓ |
Your 997 Website gets built. Tawny starts coordinating: answering, follow-up, attribution, content, accountability. One operational system, not a collection of disconnected tools.
Then $997/mo keeps the machine on. The website is yours forever. No contract. Cancel the monthly anytime.
Kip Lee has spent 40 years in home improvement: two-time Inc. 500 honoree, SBAC Small Business of the Year (Savannah), cover feature of Replacement Contractor magazine (September 2003, byline by the late Jim Cory), and five straight years on the Qualified Remodeler Top 500 (2004 through 2008, peak #146 nationally) and the Replacement Contractor 100. He built his company out of DMA 103, outselling contractors in markets ten times his size. At peak: $6.98 million in annual revenue, 561 installed jobs in a single year, thousands of in-home sales appointments.
And still, like every owner reading this, he watched leads slip through the cracks. Six marketing vendors, none of them talking to each other. A PR firm charging $2,000 a month for Kiwanis Club lunches and press releases nobody read. Sound familiar? That's the problem Tawny was built to solve.
I built MyEASySystem because I got tired of writing checks to agencies that couldn't do what a coordinated system can do for a fraction of the cost. Tawny is what happens when forty years of business observation meets modern AI and technology.
Tawny isn't theory pulled from a book. She's the distillation of four decades operating at the top of home improvement, mentored by the men who shaped modern remodeling marketing and sales.
The operator who put it all together: Kip Lee. Out of DMA 103 (Savannah, GA), he built Coastal Empire Exteriors into one of Four Seasons Sunrooms’ largest dealers nationally, #1 in the Southeast, while outselling contractors in top-30 metros with 10× his population. Tawny is what happens when forty years of business observation meets modern AI and technology. See Lead Machine →
CRM today. Website next month. The Lead Machine when you see the results. No pressure. No contract. Your call.
(855) 532-7550Call or text Kip directly. Yes, a real person answers.